Pathfinder - Art Direction

Pathfinder Mentors
Supporting Women in Tech

The technology industry, known for its dynamic innovation and growth, has long faced significant challenges in diversity and inclusion. Despite advancements, women remain underrepresented, especially in leadership roles and technical positions. This gap not only hinders individual careers but also limits the industry's full potential for creativity and problem-solving.

Enter Pathfinder

Pathfinder recognized the urgent need to address these disparities and committed to transforming the landscape for women in tech. The brand aimed to dismantle barriers, promote inclusivity, and foster an environment where women could thrive, innovate, and lead. The task was clear: empower women through education, mentorship, and community support to change the tech industry's face.

Pathfinder has established a series of comprehensive programs tailored to the unique needs and obstacles women face in the tech field. These included skill-based workshops, leadership training, and coding boot camps designed to boost technical and professional development.

To complement these educational initiatives, the team have launched a mentorship program, pairing aspiring women in tech with seasoned industry professionals who could offer guidance, advice, and support.

Pathfinder - Art Direction
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Pathfinder - Art Direction
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Pathfinder - Merch
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Pathfinder - Art Direction
  • Brand Architecture
  • Brand Positioning
  • Communication Strategy
  • Content Strategy
  • Naming
  • Social Media Strategy
  • Brand Guidelines
  • Illustrations
  • Packaging
  • Visual Identity
  • Verbal Identity
  • Copywriting
  • Campaign
  • Content Plan
  • Design Templates
  • Photography Direction & Production
  • Marketing Plan